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| Next43 Guidelines and Advice for Selling Goods and Services Online
e-Commerce has ballooned into a multi-billion market, and the competition in this market is fierce. Companies that offer the best user experience are the ones most likely to succeed on the Web.
These guidelines have been developed for my colleagues doing Internet Commerce to help them succeed online. I am going to address the following issues:
Trust Establishing trustworthiness
Customer support Supporting users before, during, and after a purchase
Product navigation Enabling users to browse products easily
Product information Providing the product information that users want, need, and expect
Purchase transaction Providing easy means for users to purchase products
In each of these areas, our goal is to make buying goods and services comfortable, easy, and enjoyable.